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Channel: the hook: on brands and media » Advertising
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Budweiser. Magic. Hockey.

This is quite possibly the best thing I have ever seen. A couple of rec league hockey teams were told they were being filmed as part of a documentary. I don’t know much about rec league hockey, but I’m...

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Clever Creative: Wsh Ewe Wre Ere

As I’m planning my spring break trip to Florida literally as we speak (using Orbitz — oops), this is all too appropriate. Paired with Expedia, Ogilvy & Mather, London put together an altogether...

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Microsoft Hits the Right Buttons, But Will We?

Column Five, an agency out of Newport Beach that focuses on visual content strategy and social PR, put together an amazing ad for Microsoft’s much-maligned Internet Explorer – a brand that undoubtedly...

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Snickers Could’ve Gone Deep, Still Wins

BBDO New York and Snickers reeled in Robin Williams for part of their “You’re Not You When You’re Hungry” campaign — and with a release so close to the Big Game, I can’t help but think this screams...

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Advertising Week: Special Teams Deliver in 2013 Brand Bowl

When he who lives under the nearest rock asks you who won the Super Bowl, you might be tempted to scream Beyonce!#$!, but you’ll eventually answer ‘the Ravens’. When he who lives under a slightly more...

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Happy Summer! Plus: Technology + Creativity FTW

It’s been a while, so let me update you. Since you last heard from me, I’ve finished up a lot of exciting things and started prepping for the next steps in my life’s journey. I finished up my...

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Baseball and Ads: An American Obsession with Stats

It’s finally summer after a long—long—very long Midwest winter; and for me, that means one thing: baseball. So, you say to this long-suffering Cubs fan, what does baseball have to do with advertising?...

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Advertising Week: This is Your Brand on Stories

The other day, I did an interview for a big girl job. Mostly for practice and experience because I’ve already committed to a summer in San Francisco and two years in Richmond; but nonetheless, a real,...

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Abercrombie & Lessons in Exclusionary Marketing

Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either. Taken...

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Cool for Useful’s Sake

It’s Monday of my second week on the job — and let me tell you — I LOVE IT. Love, love, love it. BSSP is an amazing (and so much fun) environment to learn and grow in, and from day one I was so...

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Advertising Week: The Island of Misfit Toys

The VCU Brandcenter is a bit like the Island of Misfit Toys – but then, so is advertising, right? This summer, I had the good fortune to work in the same office as now-full-time artist, Mike Shine, who...

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